WhatsOn is an instantly recognisible international brand and WhatsOn Guides are market-leading listings publications.

whatson.uk.com is a listings site with up to the minute information on Arts, Events, Music, Gigs, Clubs, Performance, Film, TV and Books, covering all the latest cultural trends with humour and genuine passion. Our daily updated ONTV Video Channel also showcases the best new short films, topical reports and music videos from around the world.

It has now received over one million hits from individual users across the world, attracted by our advertising campaigns, Guides, word of mouth and public profile, the site appearing on the front pages of all major search engines.

WhatsOn Guides are listings publications, recognised by promoters and punters alike as a vital source of information and raising event and club profiles.

E-On Weekly Newsletter is sent out to thousands of subscribers keeping them up to date with the latest news, reviews and upcoming events.

Coverage

WhatsOn has been featured on BBC, ITV, The Guardian and on Radio One

Distribution

WhatsOn is aimed at students, young people, tourists, visitors, and progressive people from 18-35.

It is distributed outside London tube stations, in universities, colleges, unions and student venues, hotels, hostels, visitor centres, at events, launches and conferences.

It is also distributed to all cool venues, shops, cafes, bars, clubs, boutiques, galleries, community centres and social spaces across London and other major cities in the UK.

WhatsOn Guides are on sale in all branches of Borders Stores and WH Smith across the UK, plus independent newsagents in all major cities.

Promotion

All editions of WhatsOn are promoted by a street level poster campaign in all the major high-visibility urban hotspots in the UK, significantly boosting brand awareness, retail sales and web traffic, complemented by billboards and prime positions on the London Underground.

Complimentary copies are also distributed at festivals, events, tradeshows, conferences, music and arts events on a regular basis.

Roadshows and tours are a major part of our promotional strategy, including the summer festivals and student freshers fairs. We also organise club nights, music events, soundsystem tours, sponsorship and promotional tie-ins to raise brand awareness and develop our network of creative talent.

WhatsOn also supports progressive campaigns and events including Fairtrade Fortnight, International Womens Day and Mother Language Day,

WhatsOn also organises and hosts the annual UK Student Awards, including categories StudentModel, StudentBand, StudentFilmmaker, StudentPhotographer, and StudentWriter of the Year.

Quotes;

“WhatsOn are way ahead of the pack” BBC Radio 1

“Our campaign in the Whatson Guides has been a fantastic success and we are delighted with the response” Mick Jordan, First Leisure Corporation PLC

“Marketing to students in this way is very convenient and offers great value for money” Steve Parker, Richer Sounds

“WhatsOn is a very useful guide to everything going on in London and I keep every copy to share with my friends” Martina Kuzdasova, Student, University Of London

“Confident, right-on and unashamedly of its time” The Guardian

Forum

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